The Power of Advertisement

The one thing that companies can do to promote their brands, products, reputation, is to advertise. Sometimes it can be as simple as word of mouth, mainly illustrated by social networking sites such as Facebook, Twitter, Skype etc. Other ways to advertise are television, radio, magazines, newspapers, billboards, collaborating with another brand, the list just goes on. However, it isn’t how you advertise it is the way you advertise. Is your message getting across the way you want it to?

The starting point is always, who is your target market. If you are advertising for adults, make sure it is in magazines that adults will read, or make sure it is on channels that are for an older audience, or if it is on the radio, have it on in the morning when people are driving to work. It is as simple as that. Familiarise your audience with your product.

A personal example of a terrible advert has to be this guy.

There is too much continuous repetition and it has been badly overplayed. I think it has definitely got on everyone’s nerves now and again. Yes it was funny the first time, but please, spice it up a little. I will give them credit that now everyone knows who they are, but it has not come off in a particularly credited way.

A company that has amused me with their new advertisement and slogan is O2.

Their recent decision to ‘Be More Dog’ has shown a massively humorous approach from O2, and has considered a wide audience. Even though it might not have been aimed towards cat lovers I bet it has brought a smile to their faces.  

Of course it does all come down to budget as well, the bigger the budget, the better the advertisement. But when a person changes their opinion on a brand or product due to its advertisement, you know you have done a good job.